CAUTIOUS OPTIMISM AMID MODEST IMPROVEMENT IN SMALL BUSINESS CONDITIONS

August 2025

Key highlights:

  • Conditions for small businesses continue to improve. The ASBFEO Small Business Pulse increased by 0.6% in August 2025 – the second consecutive quarterly increase. Over the past 12 months it has increased 0.2%.
  • This increase reflects cautious optimism with a shift in small business owner focus from immediate survival concerns towards durability, growth, innovation and productivity opportunities from technology and artificial intelligence and a continued focus on cost containment and protecting long-term margins.
  • Small business owners are increasingly seeking to diversify their business, particularly those in industries that have faced tough conditions for a prolonged period. These include industries that rely on discretionary spending and those that rely on favourable weather conditions.
  • Challenges remain in the operating environment. There has been a shift from concern about staffing availability to costs. Concerns about regulatory requirements have increased across a wide range of areas including employer responsibilities and superannuation, insurance and business registration and licensing requirements. 

ASBFEO Small Business Pulse

Note: Scale starts at 75.0.
Source: ASBFEO, 2025


ASBFEO Small Business Pulse Changes

Note: The ASBFEO Small Business Pulse did not reflect a fall in 2020 as government support measures outweighed other economic impacts. As economic activity, including insolvencies, have returned to trend levels, the Pulse has reflected these shifts.

Source: ASBFEO, 2025


Spotlight on the last 18 months

Source: ASBFEO, 2025