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Meet the team

Bruce Billson (Ombudsman) and Dr Craig Latham (Deputy) are available for speaking appearances. In most cases we require return economy airfares, and if required, accommodation. We do not require speaking fees.


Bruce Billson, Ombudsman

Bruce Billson

Bruce Billson commenced his role as Australian Small Business and Family Enterprise Ombudsman (ASBFEO) in March 2021. Bruce brings experience and knowledge to the role and an understanding of the issues facing small business, having started his own advisory business in 2016.

Bruce’s political career spans 30 years. In his role as Cabinet Minister for Small Business, he was instrumental in the passing of complex legislation to establish ASBFEO.

Bruce has shown his dedication to small business through board appointments, including the Franchise Council of Australia, Deakin University Business School and Australian Property Institute, and more recently as Administrator for the City of Whittlesea.


Dr Craig Latham, Deputy Ombudsman

Dr Craig Latham

Craig’s experience stretches across business, government and academia in both Australia and New Zealand. He has specialist expertise in commercial and tax law, regulatory reform, and private sector/government collaboration. Craig has a passion to improve the commercial environment so that small and family businesses flourish, and has a particular focus on speedy and low cost dispute resolution for business disputes.

Craig holds undergraduate degrees in economics and law, a Masters of Law and a Doctorate of Philosophy focussed on disruptive technology and regulatory systems. He ensures that he still has some time for long-distance trail running with his wolfhound.


Executive Officer Sharryn Baker

Sharryn Baker
Executive Officer

Sharryn brings 15 years of Executive Assistance experience, 5 years’ experience in Human Resources and 12 years’ event management expertise. She has owned a small business and has worked with various organisations including other small businesses, global companies, large banks and Government.  The role of Executive Officer is to manage all requests and invitations for the Ombudsman, manage speaking engagements and travel as well as Human Resources advice and overall office management.

Outside of the office Sharryn enjoys volunteering at the National Zoo and Aquarium and spending time with family and friends.



Advocacy Director Alexandra Hordern

Alexandra Hordern

With a background in law and strong family ties to small business, Alexandra’s career spans across both the private and public sectors that intersect with small business. Alexandra has worked in industry bodies and private businesses, advocating to government. She spends her spare time with friends and family and enjoys bushwalking.


Advocacy Assistant Director Alex Maskiell

Alex Maskiell
Assistant Director

Alex has small business roots and almost 10 years of public policy experience with a strong focus on business, economics, and international trade. He worked at the Australian Embassy in Vietnam from 2015-17 advocating for Australia’s trade and investment interests. After returning to Australia, he focused on business policy, particularly cutting red tape and supporting business digitisation. He joined ASBFEO in March 2020 and leads a great team of four. qualified personal trainer and strength coach, Alex also operates a nano-business as a sole trader, which he is trying to take digital. In his spare time, he loves spending time outdoors with his two young kids.


Analyst Rowen Murphy

Rowen Murphy

Rowen has previously worked in many small businesses over the last 17 years, from regional towns to large city environments. In 2013, Rowen studied a degree in Security, Terrorism & Counterterrorism which enabled him to complete part of his degree in Europe. Rowen recently moved to Canberra and started at ASBFEO researching issues such as legitimate businesses in the Adult Industry losing access to banking, access to justice for small business and keeping an eye on the Royal Commission into Banking Misconduct.

When not at work, Rowen enjoys playing and seeing live music, keeping fit, finding places that have good food and travelling all over the world.


Eamon Sloane

Eamon brings to ASBFEO 10 years’ experience in Newcastle’s vibrant hospitality scene, including time in franchises, nightclubs, bars, cafes and restaurants. His educational background is in international relations, politics and history. This involved studying conflict resolution and post-conflict societies in Belfast as well as a dissertation charting Australian foreign policy responses to China’s recent rise.

Beyond work and study he enjoys reading, board games, visiting the coast and following European football, particularly his beloved Liverpool FC.


Louise Stuart-Watt

Louise is a Chartered Accountant and has operated her own tax practice for more than 20 years before joining ASBFEO in 2019.  In that role, Louise gained experience in both being a small business owner as well as advising and assisting a range of small business clients with their compliance obligations. 

Outside of the office, Louise enjoys live music, travelling and good food.


Mike Kearney

Mike joins the ASBFEO team with a background in financial and business analysis. Mike worked on several privatisation projects and then lived in China for a number of years, primarily working in the business migration sector.

He relishes the opportunity to help advocate for the mums and dads that comprise the small businesses and family enterprises of our communities.


Luke Collins

Luke has previously worked in many hospitality small businesses across Victoria’s Yarra Valley, working at wineries, breweries, restaurants and bars. Luke recently completed his Masters in International Relations which saw him focus on trade, diplomacy and large scale global projects.

He enjoys the wide range of work he is able to do at ASBFEO and is excited to continue to advocate for small businesses and family enterprises.

In his spare time Luke enjoys spending time with friends, cooking too much food for those friends, reading and getting outdoors.


Paul Buckingham

Growing up in small farming communities, Paul is passionate about the importance of small business to rural Australia.

Paul joins the ASBFEO team with a background in financial analysis in the agricultural industry, where he worked with tech start-ups to implement agricultural software.

He has an educational background in economics and international business. Outside of work, Paul enjoys hiking and exploring the outdoors.


Kit O'George

Kit worked for many small businesses over the years, working at local farmer’s markets, café’s, pubs and small fin-tech companies. Kit has a double degree in Business and Medical science. Kit has experience in the credit sector/lending space and private wealth management. Kit worked for a variety of companies in these industries from include small fin-tech lenders, Investment banks and for a boutique investment firms. In her spare time, Kit enjoys hiking and going out for brunch with friends and enjoying Canberra’s café culture.





Liz Toussaint, case management officer

Liz Toussaint
Case Management Officer

Liz Toussaint has a background in economics and worked at the Australian Bureau of Agricultural Economics and the Australian Industry Group in economic research. She has undertaken post graduate study at Hitotsubashi University in Tokyo.

She has owned and operated a florist for the past 20 years, coming across many issues that small business owners and retailers are faced with.


Juliana Salvi
Case Management Officer

Juliana has a lifelong history with small businesses and a passion for helping people. She grew up working and managing her family’s small business for over 15 years and now runs her own small business. She understands the struggles and hardships that come with running a small business. Juliana completed a Bachelor in Business and also has a background in the private and public sector.

Outside of work, Juliana loves walking her German Shepherd puppy, practising yoga and enjoys brunch with family and friends.


Keiran Stroh
Case Management Officer

Keiran comes from a family background of small businesses operating in regional New South Wales. He brings experience across sectors including building and construction, entertainment and community services. Keiran has specialist knowledge of businesses working as registered providers for the National Disability Insurance Scheme (NDIS) and in the Commonwealth My Aged Care system.

Outside of work, Keiran is committed to coaching the next generation of Futsal players in Canberra and spending time with family and friends.


Nicole Hoffman
Case Management Officer

Nicole recently joined the Assistance Team after working in a small business for three years, where she applied her problem solving and organisational skills to initiate some key changes to grow the business.  Like many people in small business she wore many hats and experienced firsthand the many challenges that small businesses face on a day to day basis.

Nicole has postgraduate qualifications in Art History and Curatorship. She has worked in commercial and non-commercial galleries and worked in arts administration both in local government and at the Canberra Symphony Orchestra. She is a graduate of the Australian Institute of Company Directors and is on the Board of the Canberra Potters Society.  Nicole is passionate about the visual arts.  She also enjoys being outside and being active, with early morning walks, weekend hikes and midweek yoga.


Grace Moscaritolo
Case Management Officer

Grace has worked in small businesses since moving back to Canberra 16 years ago and has co-owned and operated her own small business for the last 13 years. Covid-19 was a catalyst for the closure of her small business, however Grace is excited to be able to bring the knowledge and experience she has gained during those years to her role with the Assistance team.

When she isn’t in the office, Grace enjoys aerial sports, yoga, reading and spending time with her family and friends.


Jeff Morello
Case Management Officer

Jeff has a background in Environmental Science and spent time testing environmental compliance of NSW mines before teaching Science at High School.

He has been involved in tourism and hospitality for 15 years along the South Coast of NSW, including managing a family owned motel, working in cafes and bars. Combining his love of travel and passion for the environment, he completed a Masters of Business, specialising in Sustainable Tourism.

Outside of work, Jeff loves hiking with his Blue Heeler puppy while listening to science and history podcasts, reading books, watching sports and spending time at the beach.


David Meakin
Case Management Officer

David has 30 years experience in relating to people and financial processes within manufacturing, financial services and the public sector.

David's experience is supported by tertiary qualifications in Industrial Relations, Economics and Accounting.

Outside of work, David likes to shoot clay targets, build furniture and enjoy life.



Jacinta Frater

Jac is passionate about small business and the positive impact it has on Australian communities. Growing up in a small community, Jac knows first hand that local businesses are cruicial for keeping communities together. Having worked in a small business, and seeing several family members run them, she is familiar with the difficultly small businesses experience navigating complex systems. Jac has a background in law, science, and policy and strongly believes there are no topics too complex for people to understand, just bad communicators.   

Outside of work Jac enjoys gardening and exploring Canberra’s independent cafes.


Communications and Media


Communications and Marketing Officer Simone Greentree

Simone Greentree
Communications and Marketing Officer

Simone has worked in communications/marketing roles in the public service for more than 10 years. In her current role, Simone is responsible for writing small business success stories, communications strategies, website support and stakeholder engagement.

Simone has also run a home-based business for over 10 years. When she’s not running around after her two young boys, she spends her spare time exercising and playing netball. Simone loves spending her weekends with her family.


Media Officer Donna Acioli

Donna Acioli
Media Officer

Donna has been part of a busy newsroom for more than two decades. She moved to Canberra with her young family in 2017 to lead a local television newsroom and prior to that worked for a national business broadcast network along with newspapers and business magazines in the UK. She grew up in a family-owned business and married a café owner, learning first-hand the ups and downs of running a small business. Donna adores spending time with her family and loves to bake.


Brogan Goode
Social Media and Marketing Officer

Brogan has worked in the communications space for over 5 years and leapt into the social media management space in 2018. In his current role, Brogan is responsible for creating engaging content for the ASBFEO social media channels, the curation of content for the monthly newsletter, web-support and stakeholder engagement.

Together with his partner, Brogan also runs a YouTube channel and Facebook page called 'Capital Food Adventure'. There they create fun videos with a food focus, with the hopes of encouraging more people to support their local restaurants, cafes and bars.